Digital & Mobile

WELCOME TO THE NEW ERA

The digital advertising world, with neverending potentials and limitless skills in integrating other media.

Can the world be more huge? The answer is YES.

That’s why it’s important to balance the endless world of digital with an identification of the real effective tools alligned with the client’s marketing &trade’s goals.

The risk, working with the virtual world, is to loose the focus points and wander with no sense.

MediaLease can count on the right expertise and specialists network to find out, between the opportunities, the perfect way to get directly to the point.

MediaLease, basing on the right study, makes a selections of the most effective “doors” to be opened: if the “house of digital” is limitless, we can choose the best rooms.

Display banners and special formats, pre-roll and viral videos, content marketing, retargeting, Google adwords, youtube, linkedin, facebook&twitter ads, dem, sms, apps: this is the MediaLease’s digital world.

And when the client wants to get more from his digital communication, MediaLease can support the plan by riding the mobile revolution!

Rapidity, regolation, geo-fencing and innovation: the great possibility to integrate OOH, digital tools with mobile pushing devices.

The secret is… to have an integrated, focused, coordinated vision.

MediaLease does!

Medialease makes easier the relationship between the editors and the websites on which the advertising is planned, as we delete all the brokers steps.

Moreover, thanks to the programmatic platform, we can optimize the online advertising campaign in terms of costs and target involvement.

The result, is a maximized campaign.

Once you pinpoint the best tools and channels, i twill be easy to reach the users in target, thanks to the D.M.P. (Data Management Platforms).

And when the digital advertising is not enough, it’s time for mobile advertising!

1

52%

of italian users, 18 – 74, y. Connects to www by mobile (Audiweb, 2018)
2

150

People look at their smartphone med. 150 times/day (Kleiner Perkins Caufield & Byers’s, 2015)
3

35%

of italians watch the smartphone in 5 minutes from the awakening (Deloitte, 2017)
4

DATA

The data flow made by the interaction between users with smartphone has crossed 700 mb in 2014 to 5 gb in 2015 (Comscore, 2015)

Geolocation allows you to reach the target, which is always connected, any time and anywhere for an instant call to action.

Moreover, thanks to the geolocalized digital operations, it’s possible to empower the effetiveness of local plans: we use the best tools to plan the communication to the specific target, in a simple and useful way.

1.

Immediacy and speed for the analysis and management of the campaign

2.

Adjustment of the strategy “just in time”, to maximize the final result

3.

Deep geotargeting of the audience until the GPS coordinate

4.

Innovation of the pplanning using the most innovative and technologic resources