International tourism campaign to Regione Lombardia.
The mediamix integrates web, press, radio, Tv, OOH, airport and networks stations . The message is advertised for two month through banner, native adv, and publications on important national and international magazines about travel, tourism and life style, to better achieve the public interested.
Diversification and variety in the choice of OOH: maxi videowall, medium and maxi billboards and dinamic adverstising in the main Italian cities, in airports and in networks stations.
MediaXchange planned several OOH placement abroad: Times Square, London, Barcelona, Frankfurt. Airport and main roads were covered by the graphics of campaign.
Period: november-december 2017
Media Lease SA
Via Carlo Maderno 9